In a world of impersonal high speed internet, receiving a physical card in the mail is a real treat. For businesses wanting to build or strengthen personal relationships, they demonstrate a higher level of effort and interest.
The Decision to Send Religious or Secular Themed Cards or Alternatives
Some people have become concerned about sending religious themed cards. Others feel strongly about their faith, and want to make a statement about that. There are lots of choices for everyone.
One alternative is cards that say “Merry Christmas” or “Happy Hanukah” as well as other religious sentiment. The other is a the purely secular “Happy Holidays” or “Season’s Greetings”. Some reserve religious themed cards for close friends, or people they know that would appreciate them, and the secular ones for people of other faiths.
Thanksgiving or Happy New Year cards
A way to touch base with your clients and friends, that sidesteps the issue altogether, are Thanksgiving and New Years cards. There is no religious concern here at all. And an added benefit, is they arrive when others are not coming in, thereby standing out from the crowd.
The New Years card choices include a 3 panel fold out of a calendar. With your name on the calendar, they may get posted to bulletin boards and continue the marketing effort throughout the year. I like this choice the best.
The Thanksgiving cards fit the business situation very well. It is a way to reach out to your customers and express your gratitude for their business.
And finally, if you would like to have three touches, you could do Thanksgiving, Year end Holidays and the New Year’s cards.
What Makes Custom Special?
Custom Cards make a statement. They are custom printed with your name printed inside and on the envelope. This saves a lot of signature time.
They can be gold or silver embossed, to really make them special. And you can attach gold foil stickers on the outside to make your friend and customers feel extra special. You really need to see them to see all the fine details that make them stand out.
All in all receiving these cards is a treat and many of your important friends and customers will feel truly appreciated.
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