Does Your Business Card Make You Memorable?

A business card is something most all business people use; even in this era of smart phones. So, have you ever really stopped to think for what a business card is used? Have you ever asked yourself if your business card is highly effective at doing what you want it to do? Why would I ask such obvious questions?

Stop now and look at your business card. Feel it. Does it say what you want it to say? Does it feel good? Is it substantial? Is it easy to read and to find and use your contact information?

Let’s start with what you want your card to achieve on your behalf. Here are a few things  that come to mind:

  • You want people to be able to contact you to build a relationship or to buy something from you
  • You want the quality and style of your card to build an image appropriate to your business. It could be quality, professionalism, fun, low price or anything else that conveys the message you want to state about who you and your company are
  • You want it to be easy to pick out your name, phone number and/or email address. Make it easy for them to check out your web page to build a stronger bond with them and to help them know who you are and what you do. As an aside, is your web address to long and difficult to enter into a browser. A good web designer can help you with that.

Here are a few things to keep in mind about the design and paper of your card that will help you achieve those goals:

  • Keep the information on your card to the bare essentials. Just put your phone number, email and website on the card. Maybe add a tag line or philosophical saying. Addresses are not needed anymore. Your web site can have all of that. Or your type of business does not use a physical address. And hardly anybody sends email anymore. So find out if you really need it on the card. If not, drop it.
  • They don’t care if you belong to the chamber of commerce or are a million dollar round table winner. That kind of detail just messes up the card.
  • Keep the card simple. It is only for contact information
  • Use a brochure or web site to provide all the information your heart desires; not your business card

The design of your card should express your message appropriately. If you are an entertainer, then whimsical fonts, graphics and colors make sense. If you are an investment advisor, then pick colors like gray and burgundy, blacks and blues; sedate, confidant colors that express safety, strength and conservatism.

Paper should be considered carefully. Paper has both a visual element and touch element to it. Most of us consider the visual part of our cards but the fell of a card can make a big impression whether they think about it or not

Old style cards used by attorneys and accountants used what they called laid and linen stock. These both had a textured, high-class feel to them. Modern printing methods do not print well on these papers, so we tend to get smooth white cards. However, more recently, paper has been invented that feel like silk, suede and others. These have a very nice texture that makes a quality statement. People that are kinesthetic will respond strongly to this kind of paper.

Go into a local printer like our The UPS Store 5183 and look at and feel some paper samples. Then find a good graphic designer and have the card printed on great card stock. Craft your card to make you stand out in a crowd. Give yourself that extra edge that will help you make a stronger impression and make more sales.

Keep Your Business Card Clean

Clutter is an ugly word. Keep your card simple and make sure you design it to do what you want it to do.

Some people think a business card should be crammed with information. People like simple, easy to read business cards. If you want to impart more information, the card should simply provide them with information on how to find you, call you or view you on line.

You can add a  couple of simple items along with the contact information. A tag line might work to engage them, especially if it is featured in other media and triggers brand or name recognition. Pictures of you or products might engage them too. Don’t add much more if anything else to your contact information.

And, you may get better results with just a phone number, email address or web site URL. Fax and address may not be all that beneficial unless you are a retail location.

Keep it simple or you will drive them away! Remember, a business card’s primary purpose is to provide contact information that allows them to contact you and learn more about you.

Come to our print web site to design your business cards by clicking here!

What Is EDDM – Every Door Direct Mail From U.S.P.S.?

EDDM is a simplified, lower cost form of direct mail. Direct mail is the name the advertising industry uses for all the advertising mail you receive in your mailbox. It is also called bulk mail or junk mail.

It is called bulk mail because the U.S.P.S. gives advertisers postage discounts because the advertisers sort it and provide bar codes that make sending the mail through the system less costly to process. However, the rules are so complex that most people use a mail processing house to prepare it which eats up part of the savings. Unless the mail campaign is large enough, the savings will not pay for the processing. There are other limits not discussed here. There are various levels of cost for bulk mail postage based on how much processing is done and how geographically concentrated the mailing is done.

EDDM, or Every Door Direct Mail – Retail, is a much simpler, lower cost form of direct mail.

EDDM is highly attractive to small businesses because it is very low cost. The Postal Service only charges 16 cents to deliver an EDDM mail piece to mailboxes. It can afford to do this because it is based on postal carrier routes instead of individual addressees. They do not have to run it through their sorting machines. The mail pieces are delivered in stacks of 50 or 100 directly to the post office that delivers to the specific carrier routes chosen by the advertiser. The Post Office simply hands it to the carrier of the routes chosen.

No permit numbers are required, no bar codes or sorting is necessary. And there are no mailing lists to purchase. It is a lot like what is called “door knockers”. Door knockers are those oversized post cards that are put on your front door. EDDM post cards land in your mail box instead.

In addition to not requiring mailing lists, EDDM allows you entry into closed, gated communities where door knockers cannot be placed. Thus giving advertisers access to exclusive communities inexpensively.

Also, because the post cards do not go through sorting machines, there are no roller marks or chewed up pieces of mail. The cards are placed in the mailboxes in a pristine state.

The oversized post cards can be delivered to specific neighborhoods for less than the cost of a 46 cent postage stamp. This includes full color printing on both sides of an oversized post card ; postage included. Generally the more you send the lower the printing costs.

The only real downside to EDDM is that you cannot do target marketing based on individual addresses. You have to send to entire carrier routes. However, there is a mapping system available online that allows you to pick carrier routes and see where your pieces will land. It tells you how many residential addressees there are as well as commercial. You can leave out commercial. You can also include or exclude P.O boxes from the mailing.

We help our business customers pick routes, and design the mailing. We print the pieces and deliver them to the Post Office for our clients. All in our The UPS Store in Scottsdale Arizona. We are close to the Scottsdale Airpark. Come by or contact us. We can ship pieces to neighborhoods all over the U.S. Just call us and we can help you design the cards. We will send you a sample to get your approval. Then we print and mail them for you.