Keep Your Business Card Clean

Clutter is an ugly word. Keep your card simple and make sure you design it to do what you want it to do.

Some people think a business card should be crammed with information. People like simple, easy to read business cards. If you want to impart more information, the card should simply provide them with information on how to find you, call you or view you on line.

You can add a  couple of simple items along with the contact information. A tag line might work to engage them, especially if it is featured in other media and triggers brand or name recognition. Pictures of you or products might engage them too. Don’t add much more if anything else to your contact information.

And, you may get better results with just a phone number, email address or web site URL. Fax and address may not be all that beneficial unless you are a retail location.

Keep it simple or you will drive them away! Remember, a business card’s primary purpose is to provide contact information that allows them to contact you and learn more about you.

Come to our print web site to design your business cards by clicking here!

Did Your EDDM Campaign Work?

Its the message on the post card that gets people to call you. EDDM – Every Door Direct Mail – is cheap and easy when done right. It is expensive when nobody responds. Make sure your message gets read and that people respond.

Do you have to be an advertising guru off Madison Avenue to get your piece read and acted upon? No. You just need to find a cheap way to test your message.

Start with researching what your potential customer/client is looking for. No doubt you have some ideas but you may be surprised at what works and what doesn’t. In fact most of us really don’t know our client’s as well as we think we do. Google words associated with your product or service. Read trade journals to see what challenges they face. Ask your customer what words they would use to search for your product or service. Ask them what catches their eye and why.

For now lets focus on testing what you come up with as the topic of research is a rich and deep subject by itself. Mailing post cards to test your message gets expensive and may quickly put you out of business. Using a cheap Google Adwords test can get you the answer to what works faster and less expensively.

Craft two messages and get them on Google Adwords. Then see which works best; or if at all. Then keep the best ad copy and try a new one. Simply repeat until you can no longer get a better response. This simple process will most likely surprise you. Frequently I find the words I think will work don’t, and the ones I don’t think will work as well work better. Just throw it out there. Keep failing until you succeed.

Once you have the message, work with a graphics designer to design your ad. Then work with a vendor that can help you identify the neighborhoods you want to reach. (EDDM is done neighborhood route by route. There is no mailing list). Then use a printer, like my The UPS Store 5183, that can print great quality post cards and knows how to bundle them for the Post Office.

Then pick them up and deliver them to the local Post. Or pay us to deliver the for you.

Lots of people print post cards and do EDDM but how many help you with your message? We do, so look us up here. When you call or email ask for Ken Davis, the owner.

What Is EDDM – Every Door Direct Mail From U.S.P.S.?

EDDM is a simplified, lower cost form of direct mail. Direct mail is the name the advertising industry uses for all the advertising mail you receive in your mailbox. It is also called bulk mail or junk mail.

It is called bulk mail because the U.S.P.S. gives advertisers postage discounts because the advertisers sort it and provide bar codes that make sending the mail through the system less costly to process. However, the rules are so complex that most people use a mail processing house to prepare it which eats up part of the savings. Unless the mail campaign is large enough, the savings will not pay for the processing. There are other limits not discussed here. There are various levels of cost for bulk mail postage based on how much processing is done and how geographically concentrated the mailing is done.

EDDM, or Every Door Direct Mail – Retail, is a much simpler, lower cost form of direct mail.

EDDM is highly attractive to small businesses because it is very low cost. The Postal Service only charges 16 cents to deliver an EDDM mail piece to mailboxes. It can afford to do this because it is based on postal carrier routes instead of individual addressees. They do not have to run it through their sorting machines. The mail pieces are delivered in stacks of 50 or 100 directly to the post office that delivers to the specific carrier routes chosen by the advertiser. The Post Office simply hands it to the carrier of the routes chosen.

No permit numbers are required, no bar codes or sorting is necessary. And there are no mailing lists to purchase. It is a lot like what is called “door knockers”. Door knockers are those oversized post cards that are put on your front door. EDDM post cards land in your mail box instead.

In addition to not requiring mailing lists, EDDM allows you entry into closed, gated communities where door knockers cannot be placed. Thus giving advertisers access to exclusive communities inexpensively.

Also, because the post cards do not go through sorting machines, there are no roller marks or chewed up pieces of mail. The cards are placed in the mailboxes in a pristine state.

The oversized post cards can be delivered to specific neighborhoods for less than the cost of a 46 cent postage stamp. This includes full color printing on both sides of an oversized post card ; postage included. Generally the more you send the lower the printing costs.

The only real downside to EDDM is that you cannot do target marketing based on individual addresses. You have to send to entire carrier routes. However, there is a mapping system available online that allows you to pick carrier routes and see where your pieces will land. It tells you how many residential addressees there are as well as commercial. You can leave out commercial. You can also include or exclude P.O boxes from the mailing.

We help our business customers pick routes, and design the mailing. We print the pieces and deliver them to the Post Office for our clients. All in our The UPS Store in Scottsdale Arizona. We are close to the Scottsdale Airpark. Come by or contact us. We can ship pieces to neighborhoods all over the U.S. Just call us and we can help you design the cards. We will send you a sample to get your approval. Then we print and mail them for you.