Does Your Business Card Make You Memorable?

A business card is something most all business people use; even in this era of smart phones. So, have you ever really stopped to think for what a business card is used? Have you ever asked yourself if your business card is highly effective at doing what you want it to do? Why would I ask such obvious questions?

Stop now and look at your business card. Feel it. Does it say what you want it to say? Does it feel good? Is it substantial? Is it easy to read and to find and use your contact information?

Let’s start with what you want your card to achieve on your behalf. Here are a few things  that come to mind:

  • You want people to be able to contact you to build a relationship or to buy something from you
  • You want the quality and style of your card to build an image appropriate to your business. It could be quality, professionalism, fun, low price or anything else that conveys the message you want to state about who you and your company are
  • You want it to be easy to pick out your name, phone number and/or email address. Make it easy for them to check out your web page to build a stronger bond with them and to help them know who you are and what you do. As an aside, is your web address to long and difficult to enter into a browser. A good web designer can help you with that.

Here are a few things to keep in mind about the design and paper of your card that will help you achieve those goals:

  • Keep the information on your card to the bare essentials. Just put your phone number, email and website on the card. Maybe add a tag line or philosophical saying. Addresses are not needed anymore. Your web site can have all of that. Or your type of business does not use a physical address. And hardly anybody sends email anymore. So find out if you really need it on the card. If not, drop it.
  • They don’t care if you belong to the chamber of commerce or are a million dollar round table winner. That kind of detail just messes up the card.
  • Keep the card simple. It is only for contact information
  • Use a brochure or web site to provide all the information your heart desires; not your business card

The design of your card should express your message appropriately. If you are an entertainer, then whimsical fonts, graphics and colors make sense. If you are an investment advisor, then pick colors like gray and burgundy, blacks and blues; sedate, confidant colors that express safety, strength and conservatism.

Paper should be considered carefully. Paper has both a visual element and touch element to it. Most of us consider the visual part of our cards but the fell of a card can make a big impression whether they think about it or not

Old style cards used by attorneys and accountants used what they called laid and linen stock. These both had a textured, high-class feel to them. Modern printing methods do not print well on these papers, so we tend to get smooth white cards. However, more recently, paper has been invented that feel like silk, suede and others. These have a very nice texture that makes a quality statement. People that are kinesthetic will respond strongly to this kind of paper.

Go into a local printer like our The UPS Store 5183 and look at and feel some paper samples. Then find a good graphic designer and have the card printed on great card stock. Craft your card to make you stand out in a crowd. Give yourself that extra edge that will help you make a stronger impression and make more sales.

Inked Rubber Stamps For Business

stamps

Time Savings for businesses

Pre-inked Stamps save you time. They allow you to do repetitive messaging quickly and legibly. For example, instead of writing “Return to Sender, Address Unknown” on letters that come to you erroneously, you can simply get a red stamp and affix this same message on letters you are returning. When you get a check you can quickly stamp “Deposit Only” only with your account number on the back of the check to make it difficult to cash other than to put it into your account at the bank. When someone presents payment at your office with an invoice you can stamp “Paid” on it.

You can personalize your correspondence with a kind of stamp emoji. Custom stamp makers, like our The UPS Store 5183, can download a picture and make a stamp for you. Or we can make happy faces, sad faces, stars and any emoji image you can think of by having you send the graphics to us for download.

Use your imagination. Look for ways to save time and money for your business. Find fun ways to spice up personal and business correspondence.

Let The UPS Store 5183 make your custom per-inked stamp today! We make them in our store in about 15 minutes. Find our web site at The UPS Store 5183.

Keep Your Business Card Clean

Clutter is an ugly word. Keep your card simple and make sure you design it to do what you want it to do.

Some people think a business card should be crammed with information. People like simple, easy to read business cards. If you want to impart more information, the card should simply provide them with information on how to find you, call you or view you on line.

You can add a  couple of simple items along with the contact information. A tag line might work to engage them, especially if it is featured in other media and triggers brand or name recognition. Pictures of you or products might engage them too. Don’t add much more if anything else to your contact information.

And, you may get better results with just a phone number, email address or web site URL. Fax and address may not be all that beneficial unless you are a retail location.

Keep it simple or you will drive them away! Remember, a business card’s primary purpose is to provide contact information that allows them to contact you and learn more about you.

Come to our print web site to design your business cards by clicking here!

Did Your EDDM Campaign Work?

Its the message on the post card that gets people to call you. EDDM – Every Door Direct Mail – is cheap and easy when done right. It is expensive when nobody responds. Make sure your message gets read and that people respond.

Do you have to be an advertising guru off Madison Avenue to get your piece read and acted upon? No. You just need to find a cheap way to test your message.

Start with researching what your potential customer/client is looking for. No doubt you have some ideas but you may be surprised at what works and what doesn’t. In fact most of us really don’t know our client’s as well as we think we do. Google words associated with your product or service. Read trade journals to see what challenges they face. Ask your customer what words they would use to search for your product or service. Ask them what catches their eye and why.

For now lets focus on testing what you come up with as the topic of research is a rich and deep subject by itself. Mailing post cards to test your message gets expensive and may quickly put you out of business. Using a cheap Google Adwords test can get you the answer to what works faster and less expensively.

Craft two messages and get them on Google Adwords. Then see which works best; or if at all. Then keep the best ad copy and try a new one. Simply repeat until you can no longer get a better response. This simple process will most likely surprise you. Frequently I find the words I think will work don’t, and the ones I don’t think will work as well work better. Just throw it out there. Keep failing until you succeed.

Once you have the message, work with a graphics designer to design your ad. Then work with a vendor that can help you identify the neighborhoods you want to reach. (EDDM is done neighborhood route by route. There is no mailing list). Then use a printer, like my The UPS Store 5183, that can print great quality post cards and knows how to bundle them for the Post Office.

Then pick them up and deliver them to the local Post. Or pay us to deliver the for you.

Lots of people print post cards and do EDDM but how many help you with your message? We do, so look us up here. When you call or email ask for Ken Davis, the owner.

What Is EDDM – Every Door Direct Mail From U.S.P.S.?

EDDM is a simplified, lower cost form of direct mail. Direct mail is the name the advertising industry uses for all the advertising mail you receive in your mailbox. It is also called bulk mail or junk mail.

It is called bulk mail because the U.S.P.S. gives advertisers postage discounts because the advertisers sort it and provide bar codes that make sending the mail through the system less costly to process. However, the rules are so complex that most people use a mail processing house to prepare it which eats up part of the savings. Unless the mail campaign is large enough, the savings will not pay for the processing. There are other limits not discussed here. There are various levels of cost for bulk mail postage based on how much processing is done and how geographically concentrated the mailing is done.

EDDM, or Every Door Direct Mail – Retail, is a much simpler, lower cost form of direct mail.

EDDM is highly attractive to small businesses because it is very low cost. The Postal Service only charges 16 cents to deliver an EDDM mail piece to mailboxes. It can afford to do this because it is based on postal carrier routes instead of individual addressees. They do not have to run it through their sorting machines. The mail pieces are delivered in stacks of 50 or 100 directly to the post office that delivers to the specific carrier routes chosen by the advertiser. The Post Office simply hands it to the carrier of the routes chosen.

No permit numbers are required, no bar codes or sorting is necessary. And there are no mailing lists to purchase. It is a lot like what is called “door knockers”. Door knockers are those oversized post cards that are put on your front door. EDDM post cards land in your mail box instead.

In addition to not requiring mailing lists, EDDM allows you entry into closed, gated communities where door knockers cannot be placed. Thus giving advertisers access to exclusive communities inexpensively.

Also, because the post cards do not go through sorting machines, there are no roller marks or chewed up pieces of mail. The cards are placed in the mailboxes in a pristine state.

The oversized post cards can be delivered to specific neighborhoods for less than the cost of a 46 cent postage stamp. This includes full color printing on both sides of an oversized post card ; postage included. Generally the more you send the lower the printing costs.

The only real downside to EDDM is that you cannot do target marketing based on individual addresses. You have to send to entire carrier routes. However, there is a mapping system available online that allows you to pick carrier routes and see where your pieces will land. It tells you how many residential addressees there are as well as commercial. You can leave out commercial. You can also include or exclude P.O boxes from the mailing.

We help our business customers pick routes, and design the mailing. We print the pieces and deliver them to the Post Office for our clients. All in our The UPS Store in Scottsdale Arizona. We are close to the Scottsdale Airpark. Come by or contact us. We can ship pieces to neighborhoods all over the U.S. Just call us and we can help you design the cards. We will send you a sample to get your approval. Then we print and mail them for you.