Why The Image On Your Computer Does Not Match What You Printed? Part I

Yup, you design a beautiful post card to promote your business and then you print it. It does not match your computer screen. You bring it to a print shop and it looks different from your ink jet and your computer screen. What the heck is going on?

Lots of stuff. Here is a list of some of the variables you are dealing with:

Your monitor has limits:

  • Your monitor is limited to the number of colors it can create
  • It has lots of settings that change what is displayed on the screen
  • It produces colors with a light in back of the screen
  • It uses a mix of Red, Green and Blue to produce the picture which is called an RGB color palette.

Your printer has limits:

  • It too has a limited number of colors it can produce but it is a different palette of colors than the monitor
  • It has lots of settings that change what it prints
  • The colors printed are printed by ambient light bouncing off the page as opposed to being back lit
  • It uses Cyan, Magenta, Yellow and black to produce its colors not RGB

Your Paper Has Limits:

  • Most papers have a least a little yellow cast to them. High quality papers can be made to be a bright white. So, those colors get mixed in with the ink or toner the printer prints on the page and changes the end result
  • Paper absorbs different amounts of ink or toner, so the picture may be crisp or fades. A high quality paper keeps the ink or toner on top so that the colors pop
  • Paper may be matter or gloss. Each give a different look to the print

All of these variables enter into the equation of how your printed materials look.

Look for the next instalment of this article for solutions.

Inked Rubber Stamps For Business


Time Savings for businesses

Pre-inked Stamps save you time. They allow you to do repetitive messaging quickly and legibly. For example, instead of writing “Return to Sender, Address Unknown” on letters that come to you erroneously, you can simply get a red stamp and affix this same message on letters you are returning. When you get a check you can quickly stamp “Deposit Only” only with your account number on the back of the check to make it difficult to cash other than to put it into your account at the bank. When someone presents payment at your office with an invoice you can stamp “Paid” on it.

You can personalize your correspondence with a kind of stamp emoji. Custom stamp makers, like our The UPS Store 5183, can download a picture and make a stamp for you. Or we can make happy faces, sad faces, stars and any emoji image you can think of by having you send the graphics to us for download.

Use your imagination. Look for ways to save time and money for your business. Find fun ways to spice up personal and business correspondence.

Let The UPS Store 5183 make your custom per-inked stamp today! We make them in our store in about 15 minutes. Find our web site at The UPS Store 5183.

Custom Christmas and Holiday Cards in Marketing

In a world of impersonal high speed internet, receiving a physical card in the mail is a real treat. For businesses wanting to build or strengthen personal relationships, they demonstrate a higher level of effort and interest.

The Decision to Send Religious or Secular Themed Cards or Alternatives

Some people have become concerned about sending religious themed cards. Others feel strongly about their faith, and want to make a statement about that. There are lots of choices for everyone.

One alternative is cards that say “Merry Christmas” or “Happy Hanukah” as well as other religious sentiment. The other is a the purely secular “Happy Holidays” or “Season’s Greetings”.  Some reserve religious themed cards for close friends, or people they know that would appreciate them, and the secular ones for people of other faiths.

Thanksgiving or Happy New Year cards

A way to touch base with your clients and friends, that sidesteps the issue altogether, are Thanksgiving and New Years cards. There is no religious concern here at all. And an added benefit, is they arrive when others are not coming in, thereby standing out from the crowd.

The New Years card choices include a 3 panel fold out of a calendar. With your name on the calendar, they may get posted to bulletin boards and continue the marketing effort throughout the year. I like this choice the best.

The Thanksgiving cards fit the business situation very well. It is a way to reach out to your customers and express your gratitude for their business.

And finally, if you would like to have three touches, you could do Thanksgiving, Year end Holidays and the New Year’s cards.

What Makes Custom Special?

Custom Cards make a statement. They are custom printed with your name printed inside and on the envelope. This saves a lot of signature time.

They can be gold or silver embossed, to really make them special. And you can attach gold foil stickers on the outside to make your friend and customers feel extra special. You really need to see them to see all the fine details that make them stand out.

All in all receiving these cards is a treat and many of your important friends and customers will feel truly appreciated.

If you are interested in checking them out please do to our link. You can browse, shop, design and order on line with this link.


Printing Tips

Paper is important to printing for a lot of reasons. It affects the look and the feel of your printing.

The feel may affect how people perceive your business. For example, a thin business card printed on an ink jet printer looks and feels cheap. Worse, if you printed on a perforated blank page the receiver will know you did it yourself. For many people that suggests a fly by night or eve bogus company.

A cheap paper may have a yellow cast and look a bit dingy. The color of the paper will affect color printing by adding a yellow cast to your colors.

When ordering printing pay attention to the weight of the paper. This is a odd way to indicate thickness but that is how it is done. Many big box printers use a 24 lb paper for their color prints. Our store uses a 28 lb. weight standard even though our printing of color is substantially cheaper than our competitors. We feel strongly a 28 lb paper is important.

The 28 lb. is not only thicker but a bright white and smooth. This keeps the color from bleeding through like some of the thinner papers do. The smooth finish allows the toner to lay down on the paper for a more vibrant color image.

Also ask for volume pricing. Our store drops down 10 cents a page at just 100 prints.

It pays to shop around. You know all the big names. Ask for their pricing and paper quality and then check out your local The UPS Store. You may find our competitors are 20 to 40% more.

You can find our location by clicking on the link to The UPS Store 5183 in Superior Colorado here.

Did Your EDDM Postcard Advertising Campaign Work?

Every Door Direct Mail – Retail is a low cost way to drive local customers to your business. It only costs 17.6 cents per postcard to deliver them through USPS. You simply select local USPS carrier routes (neighborhoods) surrounding your business location.

Selecting the local USPS carrier routes is simple using a USPS mapping tool. You simply enter an address at the center of the area you want to cover (presumably your place of business or another location). As you point to areas on the map an outline of various carrier routes pops up. The tool shows you the number of homes, PO boxes and businesses in that route.

The cost of the postcards depends on size, card stock and volume of cards. For example at our The UPS Store 5183 in Superior, Colorado, we charge somewhere between 15 cents to 30 cents per jumbo post card; depending on the number of cards printed.

In total that means you can print and deliver your jumbo postcards for less than the cost of a postage stamp!

Other benefits of EDDM are, no need for addresses, no barcodes, no permit required, no sorting and more. The reason the cost is so low to deliver is that the cards are delivered to the post office serving the neighborhoods you are mailing to.  The clerk at the counter simply drops the EDDM order in the correct mail carrier’s bin. They do not have to transport it to a sorting facility.Easy! No sorting means no roller marks or tears. The card is delivered to the homes in pristine condition!

We have the ability to service businesses in our local area and also nationally. Click here to find us. Mention this article and get 10% off your first EDDM order. Ask for Ken Davis.

Keep Your Business Card Clean

Clutter is an ugly word. Keep your card simple and make sure you design it to do what you want it to do.

Some people think a business card should be crammed with information. People like simple, easy to read business cards. If you want to impart more information, the card should simply provide them with information on how to find you, call you or view you on line.

You can add a  couple of simple items along with the contact information. A tag line might work to engage them, especially if it is featured in other media and triggers brand or name recognition. Pictures of you or products might engage them too. Don’t add much more if anything else to your contact information.

And, you may get better results with just a phone number, email address or web site URL. Fax and address may not be all that beneficial unless you are a retail location.

Keep it simple or you will drive them away! Remember, a business card’s primary purpose is to provide contact information that allows them to contact you and learn more about you.

Come to our print web site to design your business cards by clicking here!

Local Vs. Online Printers

Both kinds of printing services have their pluses and minuses. Let’s look at both.

Online printing is convenient. You pick the category of print you want, find a template to customize to your liking or upload your own file. Then you pick your design elements like printing on both sides, color or b&w;, choice of papers and coatings Plug in your credit card, pick a shipping method and away you go. In many respects this works quite nicely.

The minuses are no person to talk to to help you design your product, answer questions or complain to if there is a problem. Problem resolution may be by email or waiting on the phone.

Up front you do not get to see a sample of the product unless you send away for one. You have lots of paper and coatings choices but you may not know what any of that means. You are ordering in the blind unless you have printing experience and know the terminology.

Local printers are convenient too. You get to interface with a human up front, at delivery or if there is a problem. Generally no long waits to talk to someone. People can ask you questions about what you are trying to accomplish and make suggestions on how to improve your product. They can help you design a custom print. And they can suggest alternative printing solutions you may not be aware of.

They generally have samples of the various kinds of papers, coatings and output that they offer. They can help you make your product design look better and offer you other ways to make money in your business using printing.

My The UPS Store 5183 offers both in person local printing and online printing. The store is independently owned and operated in Superior Colorado. Click here for more information.