Does Your Business Card Make You Memorable?

A business card is something most all business people use; even in this era of smart phones. So, have you ever really stopped to think for what a business card is used? Have you ever asked yourself if your business card is highly effective at doing what you want it to do? Why would I ask such obvious questions?

Stop now and look at your business card. Feel it. Does it say what you want it to say? Does it feel good? Is it substantial? Is it easy to read and to find and use your contact information?

Let’s start with what you want your card to achieve on your behalf. Here are a few things  that come to mind:

  • You want people to be able to contact you to build a relationship or to buy something from you
  • You want the quality and style of your card to build an image appropriate to your business. It could be quality, professionalism, fun, low price or anything else that conveys the message you want to state about who you and your company are
  • You want it to be easy to pick out your name, phone number and/or email address. Make it easy for them to check out your web page to build a stronger bond with them and to help them know who you are and what you do. As an aside, is your web address to long and difficult to enter into a browser. A good web designer can help you with that.

Here are a few things to keep in mind about the design and paper of your card that will help you achieve those goals:

  • Keep the information on your card to the bare essentials. Just put your phone number, email and website on the card. Maybe add a tag line or philosophical saying. Addresses are not needed anymore. Your web site can have all of that. Or your type of business does not use a physical address. And hardly anybody sends email anymore. So find out if you really need it on the card. If not, drop it.
  • They don’t care if you belong to the chamber of commerce or are a million dollar round table winner. That kind of detail just messes up the card.
  • Keep the card simple. It is only for contact information
  • Use a brochure or web site to provide all the information your heart desires; not your business card

The design of your card should express your message appropriately. If you are an entertainer, then whimsical fonts, graphics and colors make sense. If you are an investment advisor, then pick colors like gray and burgundy, blacks and blues; sedate, confidant colors that express safety, strength and conservatism.

Paper should be considered carefully. Paper has both a visual element and touch element to it. Most of us consider the visual part of our cards but the fell of a card can make a big impression whether they think about it or not

Old style cards used by attorneys and accountants used what they called laid and linen stock. These both had a textured, high-class feel to them. Modern printing methods do not print well on these papers, so we tend to get smooth white cards. However, more recently, paper has been invented that feel like silk, suede and others. These have a very nice texture that makes a quality statement. People that are kinesthetic will respond strongly to this kind of paper.

Go into a local printer like our The UPS Store 5183 and look at and feel some paper samples. Then find a good graphic designer and have the card printed on great card stock. Craft your card to make you stand out in a crowd. Give yourself that extra edge that will help you make a stronger impression and make more sales.

Inked Rubber Stamps For Business


Time Savings for businesses

Pre-inked Stamps save you time. They allow you to do repetitive messaging quickly and legibly. For example, instead of writing “Return to Sender, Address Unknown” on letters that come to you erroneously, you can simply get a red stamp and affix this same message on letters you are returning. When you get a check you can quickly stamp “Deposit Only” only with your account number on the back of the check to make it difficult to cash other than to put it into your account at the bank. When someone presents payment at your office with an invoice you can stamp “Paid” on it.

You can personalize your correspondence with a kind of stamp emoji. Custom stamp makers, like our The UPS Store 5183, can download a picture and make a stamp for you. Or we can make happy faces, sad faces, stars and any emoji image you can think of by having you send the graphics to us for download.

Use your imagination. Look for ways to save time and money for your business. Find fun ways to spice up personal and business correspondence.

Let The UPS Store 5183 make your custom per-inked stamp today! We make them in our store in about 15 minutes. Find our web site at The UPS Store 5183.

Custom Christmas and Holiday Cards in Marketing

In a world of impersonal high speed internet, receiving a physical card in the mail is a real treat. For businesses wanting to build or strengthen personal relationships, they demonstrate a higher level of effort and interest.

The Decision to Send Religious or Secular Themed Cards or Alternatives

Some people have become concerned about sending religious themed cards. Others feel strongly about their faith, and want to make a statement about that. There are lots of choices for everyone.

One alternative is cards that say “Merry Christmas” or “Happy Hanukah” as well as other religious sentiment. The other is a the purely secular “Happy Holidays” or “Season’s Greetings”.  Some reserve religious themed cards for close friends, or people they know that would appreciate them, and the secular ones for people of other faiths.

Thanksgiving or Happy New Year cards

A way to touch base with your clients and friends, that sidesteps the issue altogether, are Thanksgiving and New Years cards. There is no religious concern here at all. And an added benefit, is they arrive when others are not coming in, thereby standing out from the crowd.

The New Years card choices include a 3 panel fold out of a calendar. With your name on the calendar, they may get posted to bulletin boards and continue the marketing effort throughout the year. I like this choice the best.

The Thanksgiving cards fit the business situation very well. It is a way to reach out to your customers and express your gratitude for their business.

And finally, if you would like to have three touches, you could do Thanksgiving, Year end Holidays and the New Year’s cards.

What Makes Custom Special?

Custom Cards make a statement. They are custom printed with your name printed inside and on the envelope. This saves a lot of signature time.

They can be gold or silver embossed, to really make them special. And you can attach gold foil stickers on the outside to make your friend and customers feel extra special. You really need to see them to see all the fine details that make them stand out.

All in all receiving these cards is a treat and many of your important friends and customers will feel truly appreciated.

If you are interested in checking them out please do to our link. You can browse, shop, design and order on line with this link.


Are Your Post Card Prints Making You Money – Part One

Which print job is more expensive, a 4 X 6 inch post cards printed for free or a 4 X 11 inch postcard priced at $210. The answer seems to be pretty obvious doesn’t it? Well not really! Read on for a better perspective on this question.

The following really happened a few years ago. A friend, let’s call him Wallace, asked me why he should pay me to print post cards that he was getting for free from another company . (It turns out the other company was providing the post cards for free in exchange for Wallaces’s referrals to them).

You might think Wallace was being flippant by asking me such a question. How could I beat “Free”. Well, Wallace knew me quite well and fully expected I would show him a better “Full Value” option that beat “Free” post cards. Read on to find out how that works.

I reframed the situation this way for Wallace. I asked him to consider that the post cards are free, but that he had to pay USPS postage to deliver them. I then told him about the new “Neighborhood” option offered by the USPS, that would save him considerable postage cost.

On a purely financial cost basis the question was how does free post cards plus traditional mailing costs compare to $210 post cards plus the new lower cost “Neighborhood” postage costs?

However, this only addresses the cost part of the financial equation. The most important question for Wallace is what method yields the most net profit? To answer this we need to look at gross income generated from the post card mailing minus the costs of printing and mailing the post cards. Wallace could look at the actual results from his prior “Free” post card campaign but he would now have to look at the potential yield of the new, untried, post card campaign I was offering. I will follow with the details of what we did together. For now I will tell you that Wallace tried the new campaign I suggested and it worked will enough that he came back and had me print and mail additional batches of post cards instead of using the free post cards he had used before.

So, let’s pause for a second. It is my hope that you are finding this discussion interesting and beneficial. May I please ask your indulgence here. I am offering to provide you the information on what we did to grow Wallace’s business. I am also offering to provide you with special discounted post card printing pricing. And I am offering to give you access to a robust online print web site that will save you both time and money on your future print jobs. And finally I will send you links to future informational blogs related to printing and possibly other information that will benefit your company.

In exchange I need you to “Opt in” to future emails from my The UPS Store 5183. I promise that when you opt in I will only use your email for my offers and educational blogs. And if you later find you are not interested in receiving this information you may simply unsubscribe from the emails.

Part 2 of the blog will discuss how I showed Wallace how a larger, better designed post card could yield much better response rates.  Part 3 will discuss the “Neighborhood” postage option and how to use it to save money in your post card mailings.

Click here to go to parts 2 and 3 of the blog and to opt into future email offers. (The additional blogs will be posted soon  but are not currently available. You may call Ken Davis at his The UPS Store 5183 for more information and help in the mean time at 303 554 7755)

Printing Tips

Paper is important to printing for a lot of reasons. It affects the look and the feel of your printing.

The feel may affect how people perceive your business. For example, a thin business card printed on an ink jet printer looks and feels cheap. Worse, if you printed on a perforated blank page the receiver will know you did it yourself. For many people that suggests a fly by night or eve bogus company.

A cheap paper may have a yellow cast and look a bit dingy. The color of the paper will affect color printing by adding a yellow cast to your colors.

When ordering printing pay attention to the weight of the paper. This is a odd way to indicate thickness but that is how it is done. Many big box printers use a 24 lb paper for their color prints. Our store uses a 28 lb. weight standard even though our printing of color is substantially cheaper than our competitors. We feel strongly a 28 lb paper is important.

The 28 lb. is not only thicker but a bright white and smooth. This keeps the color from bleeding through like some of the thinner papers do. The smooth finish allows the toner to lay down on the paper for a more vibrant color image.

Also ask for volume pricing. Our store drops down 10 cents a page at just 100 prints.

It pays to shop around. You know all the big names. Ask for their pricing and paper quality and then check out your local The UPS Store. You may find our competitors are 20 to 40% more.

You can find our location by clicking on the link to The UPS Store 5183 in Superior Colorado here.

Keep Your Business Card Clean

Clutter is an ugly word. Keep your card simple and make sure you design it to do what you want it to do.

Some people think a business card should be crammed with information. People like simple, easy to read business cards. If you want to impart more information, the card should simply provide them with information on how to find you, call you or view you on line.

You can add a  couple of simple items along with the contact information. A tag line might work to engage them, especially if it is featured in other media and triggers brand or name recognition. Pictures of you or products might engage them too. Don’t add much more if anything else to your contact information.

And, you may get better results with just a phone number, email address or web site URL. Fax and address may not be all that beneficial unless you are a retail location.

Keep it simple or you will drive them away! Remember, a business card’s primary purpose is to provide contact information that allows them to contact you and learn more about you.

Come to our print web site to design your business cards by clicking here!

Local Vs. Online Printers

Both kinds of printing services have their pluses and minuses. Let’s look at both.

Online printing is convenient. You pick the category of print you want, find a template to customize to your liking or upload your own file. Then you pick your design elements like printing on both sides, color or b&w;, choice of papers and coatings Plug in your credit card, pick a shipping method and away you go. In many respects this works quite nicely.

The minuses are no person to talk to to help you design your product, answer questions or complain to if there is a problem. Problem resolution may be by email or waiting on the phone.

Up front you do not get to see a sample of the product unless you send away for one. You have lots of paper and coatings choices but you may not know what any of that means. You are ordering in the blind unless you have printing experience and know the terminology.

Local printers are convenient too. You get to interface with a human up front, at delivery or if there is a problem. Generally no long waits to talk to someone. People can ask you questions about what you are trying to accomplish and make suggestions on how to improve your product. They can help you design a custom print. And they can suggest alternative printing solutions you may not be aware of.

They generally have samples of the various kinds of papers, coatings and output that they offer. They can help you make your product design look better and offer you other ways to make money in your business using printing.

My The UPS Store 5183 offers both in person local printing and online printing. The store is independently owned and operated in Superior Colorado. Click here for more information.