A business card is something most all business people use; even in this era of smart phones. So, have you ever really stopped to think for what a business card is used? Have you ever asked yourself if your business card is highly effective at doing what you want it to do? Why would I ask such obvious questions?
Stop now and look at your business card. Feel it. Does it say what you want it to say? Does it feel good? Is it substantial? Is it easy to read and to find and use your contact information?
Let’s start with what you want your card to achieve on your behalf. Here are a few things that come to mind:
- You want people to be able to contact you to build a relationship or to buy something from you
- You want the quality and style of your card to build an image appropriate to your business. It could be quality, professionalism, fun, low price or anything else that conveys the message you want to state about who you and your company are
- You want it to be easy to pick out your name, phone number and/or email address. Make it easy for them to check out your web page to build a stronger bond with them and to help them know who you are and what you do. As an aside, is your web address to long and difficult to enter into a browser. A good web designer can help you with that.
Here are a few things to keep in mind about the design and paper of your card that will help you achieve those goals:
- Keep the information on your card to the bare essentials. Just put your phone number, email and website on the card. Maybe add a tag line or philosophical saying. Addresses are not needed anymore. Your web site can have all of that. Or your type of business does not use a physical address. And hardly anybody sends email anymore. So find out if you really need it on the card. If not, drop it.
- They don’t care if you belong to the chamber of commerce or are a million dollar round table winner. That kind of detail just messes up the card.
- Keep the card simple. It is only for contact information
- Use a brochure or web site to provide all the information your heart desires; not your business card
The design of your card should express your message appropriately. If you are an entertainer, then whimsical fonts, graphics and colors make sense. If you are an investment advisor, then pick colors like gray and burgundy, blacks and blues; sedate, confidant colors that express safety, strength and conservatism.
Paper should be considered carefully. Paper has both a visual element and touch element to it. Most of us consider the visual part of our cards but the fell of a card can make a big impression whether they think about it or not
Old style cards used by attorneys and accountants used what they called laid and linen stock. These both had a textured, high-class feel to them. Modern printing methods do not print well on these papers, so we tend to get smooth white cards. However, more recently, paper has been invented that feel like silk, suede and others. These have a very nice texture that makes a quality statement. People that are kinesthetic will respond strongly to this kind of paper.
Go into a local printer like our The UPS Store 5183 and look at and feel some paper samples. Then find a good graphic designer and have the card printed on great card stock. Craft your card to make you stand out in a crowd. Give yourself that extra edge that will help you make a stronger impression and make more sales.