Are Your Post Card Prints Making You Money – Part One

Which print job is more expensive, a 4 X 6 inch post cards printed for free or a 4 X 11 inch postcard priced at $210. The answer seems to be pretty obvious doesn’t it? Well not really! Read on for a better perspective on this question.

The following really happened a few years ago. A friend, let’s call him Wallace, asked me why he should pay me to print post cards that he was getting for free from another company . (It turns out the other company was providing the post cards for free in exchange for Wallaces’s referrals to them).

You might think Wallace was being flippant by asking me such a question. How could I beat “Free”. Well, Wallace knew me quite well and fully expected I would show him a better “Full Value” option that beat “Free” post cards. Read on to find out how that works.

I reframed the situation this way for Wallace. I asked him to consider that the post cards are free, but that he had to pay USPS postage to deliver them. I then told him about the new “Neighborhood” option offered by the USPS, that would save him considerable postage cost.

On a purely financial cost basis the question was how does free post cards plus traditional mailing costs compare to $210 post cards plus the new lower cost “Neighborhood” postage costs?

However, this only addresses the cost part of the financial equation. The most important question for Wallace is what method yields the most net profit? To answer this we need to look at gross income generated from the post card mailing minus the costs of printing and mailing the post cards. Wallace could look at the actual results from his prior “Free” post card campaign but he would now have to look at the potential yield of the new, untried, post card campaign I was offering. I will follow with the details of what we did together. For now I will tell you that Wallace tried the new campaign I suggested and it worked will enough that he came back and had me print and mail additional batches of post cards instead of using the free post cards he had used before.

So, let’s pause for a second. It is my hope that you are finding this discussion interesting and beneficial. May I please ask your indulgence here. I am offering to provide you the information on what we did to grow Wallace’s business. I am also offering to provide you with special discounted post card printing pricing. And I am offering to give you access to a robust online print web site that will save you both time and money on your future print jobs. And finally I will send you links to future informational blogs related to printing and possibly other information that will benefit your company.

In exchange I need you to “Opt in” to future emails from my The UPS Store 5183. I promise that when you opt in I will only use your email for my offers and educational blogs. And if you later find you are not interested in receiving this information you may simply unsubscribe from the emails.

Part 2 of the blog will discuss how I showed Wallace how a larger, better designed post card could yield much better response rates.  Part 3 will discuss the “Neighborhood” postage option and how to use it to save money in your post card mailings.

Click here to go to parts 2 and 3 of the blog and to opt into future email offers. (The additional blogs will be posted soon  but are not currently available. You may call Ken Davis at his The UPS Store 5183 for more information and help in the mean time at 303 554 7755)

Printing Tips

Paper is important to printing for a lot of reasons. It affects the look and the feel of your printing.

The feel may affect how people perceive your business. For example, a thin business card printed on an ink jet printer looks and feels cheap. Worse, if you printed on a perforated blank page the receiver will know you did it yourself. For many people that suggests a fly by night or eve bogus company.

A cheap paper may have a yellow cast and look a bit dingy. The color of the paper will affect color printing by adding a yellow cast to your colors.

When ordering printing pay attention to the weight of the paper. This is a odd way to indicate thickness but that is how it is done. Many big box printers use a 24 lb paper for their color prints. Our store uses a 28 lb. weight standard even though our printing of color is substantially cheaper than our competitors. We feel strongly a 28 lb paper is important.

The 28 lb. is not only thicker but a bright white and smooth. This keeps the color from bleeding through like some of the thinner papers do. The smooth finish allows the toner to lay down on the paper for a more vibrant color image.

Also ask for volume pricing. Our store drops down 10 cents a page at just 100 prints.

It pays to shop around. You know all the big names. Ask for their pricing and paper quality and then check out your local The UPS Store. You may find our competitors are 20 to 40% more.

You can find our location by clicking on the link to The UPS Store 5183 in Superior Colorado here.

Did Your EDDM Postcard Advertising Campaign Work?

Every Door Direct Mail – Retail is a low cost way to drive local customers to your business. It only costs 17.6 cents per postcard to deliver them through USPS. You simply select local USPS carrier routes (neighborhoods) surrounding your business location.

Selecting the local USPS carrier routes is simple using a USPS mapping tool. You simply enter an address at the center of the area you want to cover (presumably your place of business or another location). As you point to areas on the map an outline of various carrier routes pops up. The tool shows you the number of homes, PO boxes and businesses in that route.

The cost of the postcards depends on size, card stock and volume of cards. For example at our The UPS Store 5183 in Superior, Colorado, we charge somewhere between 15 cents to 30 cents per jumbo post card; depending on the number of cards printed.

In total that means you can print and deliver your jumbo postcards for less than the cost of a postage stamp!

Other benefits of EDDM are, no need for addresses, no barcodes, no permit required, no sorting and more. The reason the cost is so low to deliver is that the cards are delivered to the post office serving the neighborhoods you are mailing to.  The clerk at the counter simply drops the EDDM order in the correct mail carrier’s bin. They do not have to transport it to a sorting facility.Easy! No sorting means no roller marks or tears. The card is delivered to the homes in pristine condition!

We have the ability to service businesses in our local area and also nationally. Click here to find us. Mention this article and get 10% off your first EDDM order. Ask for Ken Davis.