Its the message on the post card that gets people to call you. EDDM – Every Door Direct Mail – is cheap and easy when done right. It is expensive when nobody responds. Make sure your message gets read and that people respond.
Do you have to be an advertising guru off Madison Avenue to get your piece read and acted upon? No. You just need to find a cheap way to test your message.
Start with researching what your potential customer/client is looking for. No doubt you have some ideas but you may be surprised at what works and what doesn’t. In fact most of us really don’t know our client’s as well as we think we do. Google words associated with your product or service. Read trade journals to see what challenges they face. Ask your customer what words they would use to search for your product or service. Ask them what catches their eye and why.
For now lets focus on testing what you come up with as the topic of research is a rich and deep subject by itself. Mailing post cards to test your message gets expensive and may quickly put you out of business. Using a cheap Google Adwords test can get you the answer to what works faster and less expensively.
Craft two messages and get them on Google Adwords. Then see which works best; or if at all. Then keep the best ad copy and try a new one. Simply repeat until you can no longer get a better response. This simple process will most likely surprise you. Frequently I find the words I think will work don’t, and the ones I don’t think will work as well work better. Just throw it out there. Keep failing until you succeed.
Once you have the message, work with a graphics designer to design your ad. Then work with a vendor that can help you identify the neighborhoods you want to reach. (EDDM is done neighborhood route by route. There is no mailing list). Then use a printer, like my The UPS Store 5183, that can print great quality post cards and knows how to bundle them for the Post Office.
Then pick them up and deliver them to the local Post. Or pay us to deliver the for you.
Lots of people print post cards and do EDDM but how many help you with your message? We do, so look us up here. When you call or email ask for Ken Davis, the owner.