What Is EDDM – Every Door Direct Mail From U.S.P.S.?

EDDM is a simplified, lower cost form of direct mail. Direct mail is the name the advertising industry uses for all the advertising mail you receive in your mailbox. It is also called bulk mail or junk mail.

It is called bulk mail because the U.S.P.S. gives advertisers postage discounts because the advertisers sort it and provide bar codes that make sending the mail through the system less costly to process. However, the rules are so complex that most people use a mail processing house to prepare it which eats up part of the savings. Unless the mail campaign is large enough, the savings will not pay for the processing. There are other limits not discussed here. There are various levels of cost for bulk mail postage based on how much processing is done and how geographically concentrated the mailing is done.

EDDM, or Every Door Direct Mail – Retail, is a much simpler, lower cost form of direct mail.

EDDM is highly attractive to small businesses because it is very low cost. The Postal Service only charges 16 cents to deliver an EDDM mail piece to mailboxes. It can afford to do this because it is based on postal carrier routes instead of individual addressees. They do not have to run it through their sorting machines. The mail pieces are delivered in stacks of 50 or 100 directly to the post office that delivers to the specific carrier routes chosen by the advertiser. The Post Office simply hands it to the carrier of the routes chosen.

No permit numbers are required, no bar codes or sorting is necessary. And there are no mailing lists to purchase. It is a lot like what is called “door knockers”. Door knockers are those oversized post cards that are put on your front door. EDDM post cards land in your mail box instead.

In addition to not requiring mailing lists, EDDM allows you entry into closed, gated communities where door knockers cannot be placed. Thus giving advertisers access to exclusive communities inexpensively.

Also, because the post cards do not go through sorting machines, there are no roller marks or chewed up pieces of mail. The cards are placed in the mailboxes in a pristine state.

The oversized post cards can be delivered to specific neighborhoods for less than the cost of a 46 cent postage stamp. This includes full color printing on both sides of an oversized post card ; postage included. Generally the more you send the lower the printing costs.

The only real downside to EDDM is that you cannot do target marketing based on individual addresses. You have to send to entire carrier routes. However, there is a mapping system available online that allows you to pick carrier routes and see where your pieces will land. It tells you how many residential addressees there are as well as commercial. You can leave out commercial. You can also include or exclude P.O boxes from the mailing.

We help our business customers pick routes, and design the mailing. We print the pieces and deliver them to the Post Office for our clients. All in our The UPS Store in Scottsdale Arizona. We are close to the Scottsdale Airpark. Come by or contact us. We can ship pieces to neighborhoods all over the U.S. Just call us and we can help you design the cards. We will send you a sample to get your approval. Then we print and mail them for you.

How To Take The Hassle Out Of Traveling WIth Golf Clubs

The UPS StoreTheir big, bulky and awkward to carry. And then there is the additional airline fees for baggage to contend with (This could cost up to $50 to $200 each way);  especially if they weigh more than 50 pounds. So what is the golfer to do with his golf clubs?

Plan a couple of days in advance and ship them by ground transportation and avoid the hassle. Either use a golf club case or bag made for shipping; or drop by a The UPS StoreThe UPS Store 5183 where they both pack and ship. Get a sturdy box that will ship both ways and is reusable.

Consider a trimmed down golf club set and a smaller bag. The lower the weight and size the less the cost to ship. Remember the weight of your golf bag makes a difference too. A light weight bag coupled with a cardboard box may be less expensive than that big fancy bag you like to use at home.

The time to ship to your destination by ground transportation may be surprisingly short. Take a look at this ground shipping map on the UPS web site. If you ship with The UPS Store they will automatically tell you how long ground and other air options will take and cost, and if there is a known weather condition that may delay your shipment. And of course they will give you an accurate price based on size and weight. And you do not have to home within a time window for pick up. The UPS Store does that for you.